MeowBaby & Angelove

A wholesale channel built alongside an existing direct-to-consumer business, and the storefront work behind it.

100+
B2B partners signed across Europe and beyond
2 brands
MeowBaby and Angelove
D2C + B2B
Channels running side by side
Family
Digital & systems
Discipline
Children's furniture: wholesale channel, storefront and marketplaces
Status
Live in production
MeowBaby storefront, the shop we rebuilt the performance foundation of

The project

MeowBaby manufactures children's furniture - modular sofas, ball pits, play mats - and sells across Poland and Western Europe under two brands. The business had product-market fit and manufacturing capacity; what it did not have was a wholesale side or a clear view of which channels actually paid. We built the B2B function from the ground up: who to approach, what the offer is, and how the conversation opens with European retail and marketplace partners. On the storefront we audited the shop and rebuilt its performance foundation, and ran a technical SEO audit covering structured data, five language markets and content depth. In paid, we built the Google Ads structure for the Polish market around the core product category rather than generic terms, and the Amazon strategy for the German market with a defined cost-of-sale target, plus keyword research for the French entry.

Built with

  • Shopify
  • Google Ads
  • Amazon Ads
  • Technical SEO

What it does

  • An operating system for the business

    Custom software replacing the tools the company ran on, with production, warehouse, sales, customer service and accounting in one place

  • Wholesale from zero

    Prospect identification, offer structure and outreach into European retail and marketplace partners

  • Storefront performance

    App stack mapped, request chain cut and above-the-fold loading re-sequenced

  • Technical SEO audit

    Structured data, hreflang across five language markets, and content depth

  • Google Ads, Polish market

    Campaign structure mapped to the product taxonomy, not to generic category terms

  • Marketplace PPC

    Amazon strategy for the German market against a defined cost-of-sale target, and keyword research for France

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