Included Part of the page it sits on. Nothing is added to the quote for it.
The paired reveal
Two columns arriving a beat apart, so the order is part of the meaning.
This is for you if
- You do the same job by hand every week, and it has become the thing that holds the business back.
- You want the price and the dates written down before anything starts, not a range that moves.
- You want one studio for the mark, the printed matter and the software behind them, so they stop drifting apart.
- You want to own what you paid for and be able to walk away with it.
This is not for you if
- You need it live next week. Scopes are written and work arrives against named milestones, and that takes the time it takes.
- The lowest quote decides. Someone will always be cheaper than us, and we would rather you found them now than later.
- You want a template filled in with your logo. That is a real service and a fair price, but it is not this one.
Two blocks that do not appear together. The first lands as the section enters the window, the second half a second later.
The gap is the whole idea and it costs almost nothing. Two things revealed in the same instant are a pair. Two things revealed a beat apart are a first and a second.
- Where it earns its place
- Wherever one half sets up the other: before and after, what you get and what it costs, the offer and the condition.
- Where it does not help
- When both halves are equal in weight. The stagger will imply a ranking that is not there.
- What it adds to a quote
- Part of the page it sits on. Nothing is added to the quote for it.
Want this in your project?
Pick it and it travels with your brief, so we can price it properly rather than guess.